I'm Uli Valdez, a Senior Strategic Designer building situated solutions.
I navigate complex ecosystems by bridging the gap between human empathy and deep tech. Rather than forcing universal adaptations, I focus on co-creating context-aware products that deeply respect the real needs of people.

Understanding Loans with a Human Perspective

Auto Dondé is a loan service where you get money in exchange of your car’s bill. As a Lead Designer, in Fundación Dondé, one of the five largest pawn shops in Mexico, I was responsible to understand who was the main client and how to introduce it into the market from conception, planning and service implementation.

Astra Zeneca

Empowering Employees for Multilingual Selling

Adapting an existing translation web application into a mobile app to address multilingual challenges in the pharmaceutical sector.

Wolkswagen

Digital Transformation of Cybersecurity Risk Management

As a Product Designer in the automotive industry, I led the design of a platform to centralize and automate the registration of IT projects for security risk assessment. The primary objective was to transform a fragmented, manual process into an efficient digital experience, freeing the cybersecurity team from administrative burdens so they could focus on strategic protection.

My work exists at the intersection of human-centered philosophy and robust technical execution.

Rather than tying myself to a rigid toolset, I adapt my methods to the systemic needs of the project. Whether I'm structuring complex design systems or prototyping with code, my technical approach is always driven by the cultural and contextual reality of the people I design for.

Pearson's Virtual School

Making life choices easier to approach

How we redesigned the navigation and primary interactions of virtual schools to nudge students to study an early career.

Article

Implications of User Experience Design and Digital Product Development from a Feminist-Decolonial Approach in Latin America

Personal

Bridging the Distance: A Caregiver-Managed Medication Ecosystem

A remote, caregiver-managed medication alarm system designed to help elderly patients with chronic illnesses and memory loss take the right medication at the right time, while keeping their family informed and connected.